Sean ‘Diddy’ Combs signs with Motown and launches new record label

Sean “Diddy” Combs has announced his return to the music industry.

The Bad Boys Records founder-turned-vodka Ciroc entrepreneur announced Tuesday that he has signed a one-album deal with Motown Records.

Since Diddy changed his name to “Love” in 2017, the deal also includes a new record company called Love Records.

In a press release, Combs stated, “Music has always been my first love.” “The next chapter is Love Records. “It’s about rediscovering love and creating the best music of my life.”

When Diddy Retire?

In 2016, Combs announced his retirement from music, informing Cigar Aficionado magazine that his “No Way Out 2” album would be his last.

“I want to make a good stop,” he explained. “And a final album is a fantastic place to end the day.” I would like to do a victory lap, a world tour and enjoy it one last time. After that, I want to do new things and have new experiences.”

According to the press release, he is ready to appreciate music again, and his new label, Love Records, “will be dedicated to R&B music and will release singles and collaborative projects from a collection of world-class artists, producers and songwriters. ”

For Motown and Diddy, this is a pivotal moment.

“For the label, I’m working with the next generation of musicians and producers to create timeless R&B songs.” “Motown is the ideal partner for my album and I am delighted to be a part of their tradition,” said Combs.

“This is a huge milestone for Motown as Diddy is one of the most influential voices in music and culture this century,” said Motown CEO and President Ethiopia Habtemariam. It is a dream come true to be part of his next progression and record.”

The news comes just days before Diddy is set to host and executive produce the Billboard Music Awards for the first time on Sunday.

“This is not going to be like any other awards presentation.” “I am bringing the love and raising the frequency to new heights,” she declared.