Queen Latifah returns to CoverGirl in a multi-year partnership that will include a new collection
Queen Latifah is partnering with the CoverGirl brand once again and her excitement knows no bounds. Well, it’s not the first time for Queen Latifah. However, working with the same family again is more or less like making her so happy. So what can we expect from CoverGirl and Queen Latifah’s new union this time?
Read on to find out more about Queen Latifah’s return for CoverGirl.
Queen Latifah shares her excitement about working with CoverGirl again
On her social media account, Queen Latifah shared the news of partnering again with the famous CoverGirl brand. While her collections with the brand have not yet come out. We had her say that she is excited to be working with the CoverGirl family again. In fact, CoverGirl isn’t making her the face of the brand for the first time.
You know what they say… Once COVERGIRL, always COVERGIRL 💙 It’s a great honor to be back with the @COVERGIRL family and being able to work alongside boundary-pushing, diverse, game-changing women. #COVERGIRLPartner #EasyBreezyHermosa pic.twitter.com/XDdaTwDkxW
— Queen Latifah (@IAMQUEENLATIFAH) May 9, 2022
However, it has been a long time since he appeared as the face of the brand. Her work with the brand has defined the cosmetics line in a whole new way. As such, the brand re-creates the same spark with its back. Meanwhile, fans of hers are already excited that her collection with CoverGirl is coming out soon.
Queen Latifah was the face of CoverGirl in 2001
Queen Latifah’s first project with the CoverGirl brand came about in 2001. While her next adventure with them is looming after a long 21 years. One of the best collections of the years association of hers was the Queen collection. As she was at the helm of the brand for a long time since 2001, it was hard to miss her Queen collection of hers.
To be specific, the Queen collection actually spawned a line of cosmetics from the brand to feature products for darker skin tones. As such, his popular collection also did well in the market. However, now it would be exciting to know what he has in store for all his fans.
CoverGirl’s reaction to her partnership with Queen Latifah
While the brand made an announcement about their partnership with Queen Latifah on May 9. The brand director of CoverGirl’s parent company said that Latifah is the powerful voice of the generation. Calling it an exciting experience to be associated with her again.
The brand director said Latifah has helped the brand evolve to reach men and women of all skin types, tones and ages.