Hailey Bieber emerges victorious in trademark battle for her skincare line Rhode

Hailey Bieber legally won the right to use the Rhode name for her skincare line after she was sued for trademark infringement.

Here is everything you need to know.

Hailey Bieber wins the right to name Rhode in the battle for the brand

As Hailey Bieber was preparing to launch her skincare line called Rhode, a Los Angeles-based clothing company with the same name sued her for trademark infringement.

During the trial of the lawsuit, the founders of the eight-year-old company argued that two companies using a similar name could confuse consumers.

They have recently launched a series of household items on their official website. Furthermore, her designs were worn by various celebrities like Beyoncé, Rihanna, Tracee Ellis Ross, Khloé Kardashian, Zoey Deutch and many more.

Regardless, Bieber and his legal team claimed that their company was entirely focused on skincare and not clothing. They said this will eliminate the risk of confusion among the public.

Also, on Friday a federal judge sided with the 25-year-old model. The court also rejected the clothing company’s request for a preliminary injunction in an attempt to block Bieber’s new business venture.

Rhode Skin was released on June 15. It has been described as affordable and cruelty-free.

Hailey Bieber opens up about her Rhode beauty line in YouTube video

Hailey Bieber released a new documentary video titled The Making of Rhode shortly after the emergency trial.

In the video, the entrepreneur talks behind the scenes as she created her skincare line. The video was posted on her official YouTube channel.

The video’s release was delayed in the wake of trademark infringement filed against Bieber’s company for a clothing line.

However, during the hearing, Bieber’s attorney presented documents about the video. However, the judge saw no reason why the clip should not be released.

In the clip, the Hollywood socialite mentions, “I always knew I wanted to build a brand around the Rhode name and create this world of Rhode.”

He further explained: ‘Rhode is my middle name, it’s my mother’s middle name. For me, she always seemed to flow very well.

Meanwhile, Mrs. Bieber’s glazed donut nails are taking over the social media platform. The trend went viral among netizens after she shared her latest nail combination on TikTok.

Additionally, fans have started using the hashtag #haileybiebernails while trying out the model’s nail style.

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